The waitlist tool that doesn't cost $50/month

Build hype before you launch.
Without burning $588 on subscriptions.

Create viral waitlists in minutes. Built-in referrals, professional templates, real-time analytics—everything you need to turn curiosity into customers. Pay once and launch, or choose flexible monthly plans.

Set up in under 2 minutes
Works with any website
Pay once or monthly—your choice
Export your data anytime

Let's be honest about waitlist tools...

They're expensive, complicated,
and built for teams you don't have.

Why Pay Forever?

Most waitlist tools charge monthly: $29, $49, even $79 per month.

But here's the thing—most people only need a waitlist for 2-3 months before they launch.

That's $87-$237 for something you could pay for once.

Plus another subscription draining your account. Forever.

Built for Enterprise

45-minute setup guides. Confusing dashboards. Features you'll never use.

You just want to collect emails and build excitement.

They want you to "configure your omnichannel engagement strategy."

Hard pass.

Hidden Costs Everywhere

Want to remove their branding? Pay extra.

Want a custom domain? Upgrade.

Want a second waitlist? More money.

Want API access? Enterprise plan only.

It's 2025. This stuff should just be included.

We built Waitly to fix all of this. ↓

The waitlist platform that actually makes sense

Simple pricing. Powerful features. No BS.

Pricing That Makes Sense

Pay Once or Monthly—Your Choice

One-time plans: Pay once, use for your launch, done. Perfect for single launches (most people).

Monthly plans: Ongoing access, cancel anytime. Perfect for multiple launches or testing ideas.

Either way: 60-75% cheaper than the competition.

Example: 3-month launch period

  • • Competitors: $147-$237
  • • Waitly one-time: $49
  • • Waitly monthly: $60 total

Same features. Way better price.

See all pricing options →
Actually Simple

Live in 2 Minutes, Not 2 Hours

No tutorials to watch. No complicated setup.

  1. Sign up (30 seconds)
  2. Pick a template and customize (60 seconds)
  3. Share your link or paste embed code (30 seconds)

Done. You're collecting signups.

Works everywhere:

  • • Paste code to embed on your site
  • • Use hosted page to share on social
  • • Both look professional
  • • Both convert

No developer required. No design skills needed.

Watch setup demo →
Viral by Default

Referrals Built Right In

Every subscriber automatically gets a unique referral link. Share to move up the list.

Your signups recruit more signups. Automatically.

How it works:

  • → Someone signs up
  • → Gets email: "You're #47 of 234. Share to move up!"
  • → They share on Twitter, with friends
  • → Each referral moves them up
  • → Everyone's motivated to share
  • → Your waitlist grows itself

Turn 100 signups into 200. Then 300. Then 500.

While you sleep.

See referral demo →
Professional Out of the Box

Looks Like You Hired a Designer

Six professional templates. All mobile-perfect. All conversion-optimized.

Pick one:

  • • Minimal Widget - Clean, embeddable
  • • Full Landing Page - Complete pre-launch site
  • • Centered Focus - Maximum conversion
  • • Startup Launch - Modern, gradient-rich
  • • App Beta - Perfect for mobile apps
  • • SaaS Professional - B2B-friendly

Customize colors, copy, and branding. Or use as-is—they already look great.

Browse templates →

Three steps from idea to audience

1

Create Your Waitlist

Choose a template. Add your product name and description. Customize colors if you want.

Time: 2 minutes

Skill required: None

Cost: Free to start

You'll get:

  • • A hosted landing page (waitly.so/w/your-product)
  • • An embeddable widget (paste anywhere)
  • • Automatic referral system
  • • Real-time analytics
2

Share & Grow

Share on Twitter, LinkedIn, Reddit, Instagram. Add to your Product Hunt "Coming Soon." Paste on your website or Notion page.

Every signup gets a referral link automatically. They share. More people sign up. It compounds.

Track everything in real-time:

  • • Who's signing up
  • • Where they're coming from
  • • Who's referring the most
  • • Total growth over time
3

Export & Launch

When you're ready:

  • • Export everyone to CSV (one click)
  • • Import to your email tool
  • • Send launch announcement
  • • Turn interest into customers

Your waitlist becomes your launch day advantage.

Launch to an audience that's already excited, not to crickets.

Everything you need. Nothing you don't.

No bloat. No "enterprise features" collecting dust. Just the essentials, done right.

Turn Your Audience Into Your Marketing Team
Every subscriber gets a unique referral link. Share to move up. Simple. Effective. Viral.
  • • Position tracking ("You're #47 of 234")
  • • Leaderboard to drive shares
  • • Track who referred whom
  • • Reward your champions

Your waitlist grows itself. Exponentially.

Six Templates That Actually Convert
Pick from professionally designed options: Minimal, Full Page, Centered, Startup, App, B2B.
  • • All mobile-responsive
  • • All conversion-optimized
  • • All customizable
  • • All included

Change colors and copy, or use as-is.

Paste Two Lines. You're Done.
Copy code. Paste anywhere. Your waitlist is live.

Works on:

  • • Your website (any platform)
  • • Webflow, Framer, Notion, WordPress
  • • Literally any HTML page

Setup time: 90 seconds

Technical skill required: Copy + paste

See What's Actually Working
Track every signup, every source, every referral.
  • • Total signups over time
  • • Traffic sources (Twitter, Reddit, email, etc)
  • • Top referrers
  • • Conversion rates
  • • Geographic data

Know exactly what's working. Double down on it.

Automatic Emails That Drive Shares
Every subscriber gets welcome emails, position updates, and launch notifications.
  • • Welcome email with their referral link
  • • Position updates when they move up
  • • Launch notification when you're ready

You customize the content. We handle delivery.

Your emails land in inboxes, not spam.

Your Brand, Your Domain
Stop using generic links. Use your own domain.

Examples:

  • • beta.yoursite.com
  • • waitlist.yourapp.com
  • • join.yourproduct.com

Professional. Trustworthy. Included in all paid plans.

How Waitly stacks up

Same features. Way better price. Zero complexity.

FeatureWaitlyLaunchRockViral LoopsWaitlister
Pricing (3-month launch)$49 once$147$147$87
Monthly option$6.99/mo$49/mo$49/mo$29/mo
Setup time2 minutes15 minutes30+ minutes10 minutes
Templates6 options1 basic1 basic2 options
Referral system
Custom domain✓ Included✓ $49/mo✓ $49/mo✓ Required
Remove branding✓ From $19✓ $49/mo only✓ $49/mo only✓ $29/mo only
API access✓ From $49✗ Enterprise✓ $99/mo✗ Coming soon
Complexity levelSimpleModerateComplexModerate

Bottom line: All the power. None of the cost. Zero complexity.

Why the price difference?

Legacy tools charge legacy prices. Waitly is built on modern infrastructure with lower costs. We pass the savings to you. Plus, we don't trap you in subscriptions you don't need.

Perfect for any launch

Products & Services

Launching an app, SaaS, or physical product?

Build your audience before launch day:

  • • Validate demand before building
  • • Create FOMO with position tracking
  • • Launch to eager customers, not silence
  • • Turn waitlist into day-one revenue

Used by app developers, SaaS founders, e-commerce brands, and course creators.

Feature Releases

Already have a product? Launching new features?

Test demand first:

  • • See which features people actually want
  • • Build what your audience asks for
  • • Create excitement for updates
  • • Reward early adopters

Used by growing SaaS, apps with roadmaps, and products that ship regularly.

Events & Access

Limited spots? Exclusive access? Early bird?

Manage interest and create urgency:

  • • Cap signups at any number
  • • Control access with invite waves
  • • Reward early supporters
  • • Build anticipation

Used by event organizers, communities, beta programs, and exclusive launches.

Simple pricing. You choose.

One-time for single launches. Monthly for ongoing. Both way cheaper than alternatives.

Free Forever
$0

always free

CAPACITY

  • 1 waitlist
  • 100 signups
  • Unlimited access

FEATURES

  • All 6 templates
  • Viral referrals
  • Basic analytics

Best for:

  • • Testing the platform
  • • Very small launches
Starter
$19

one-time

CAPACITY

  • 1 waitlist
  • 1,000 signups
  • 60-day access

FEATURES

  • All 6 templates
  • Viral referrals
  • Email automation

Best for:

  • • First launches
  • • Small projects
MOST POPULAR
Growth
$49

one-time

CAPACITY

  • 5 waitlists
  • 10,000 signups
  • 90-day access

FEATURES

  • All in Starter +
  • Custom domain
  • API & webhooks

Best for:

  • • Serious launches
  • • Best value
Pro
$119

one-time

CAPACITY

  • Unlimited waitlists
  • 50,000 signups
  • 180-day access

FEATURES

  • All in Growth +
  • White-label
  • Team (3 seats)

Best for:

  • • Agencies
  • • Large campaigns
No credit card to startAll plans include referrals, analytics, and templates
Upgrade or downgrade anytimeExport your data whenever you want

Common questions

Do I need to know how to code?

Nope. Zero coding required. Use our hosted page (no code at all), or embed with copy-paste (literally paste two lines). If you can copy and paste, you can use Waitly.

What happens after my one-time plan expires?

Export your data anytime (CSV download). Your waitlist is archived for 90 days, not deleted. Need more time? Extend for $9/30 days or switch to monthly.

Can I switch between one-time and monthly?

Yes! Your one-time purchase converts to credit toward monthly plans. Full flexibility. No money wasted.

How is this different from LaunchRock?

Features: 95% identical. We have all their core features. Price: 60-75% cheaper. ($49 vs $147 for typical launch) Simplicity: Way easier. 2-minute setup vs 15-minute setup. Same result. Better price. Simpler experience.

What if I need more signups?

Plans range from 1,000 to 100,000 signups per waitlist. Start with what you need. Upgrade instantly if you exceed your limit (pay the difference, instant upgrade). Most people start with 10,000 capacity and never hit it.

Can I use my own domain?

Yes! Connect your domain (like waitlist.yoursite.com). We handle SSL certificates automatically. Takes 5 minutes to set up. Included in all paid plans.

Do you offer refunds?

Yes. 14-day money-back guarantee on monthly/annual plans. One-time plans: 7-day refund window or before 25 signups (whichever comes first). Real problems? Contact us. We're reasonable humans.

Is there a free plan?

You can create an account and test everything without a credit card. To publish and collect real signups, you need a paid plan. Think of it as a full demo. See if you love it first.

Built for launches of all kinds

SaaS Launch
"Used Waitly to validate my SaaS idea. Got 200 signups in a week. Built the product. Launched to my waitlist. First month: 40 paying customers."
Mobile App Beta
"Collected 500 beta testers for my iOS app. Used the referral system to prioritize the most engaged users. TestFlight was full in 3 days."
Course Pre-Sale
"Created waitlist for my online course. Offered early bird pricing to first 100. All 100 spots sold before I finished recording. $8k revenue before launch."
Physical Product
"Launching a tech gadget. Built waitlist to gauge interest. Hit 1,000 signups. Took that to manufacturers. Now in production with confident demand."

Built on modern infrastructure

Fast & Reliable
  • • <3 second page loads
  • • 99.9% uptime
  • • CDN-hosted worldwide
  • • Mobile-optimized
  • • Lightning-fast embeds
Secure & Compliant
  • • HTTPS everywhere (SSL)
  • • GDPR compliant
  • • SOC 2 compliant
  • • Data encryption
  • • Regular security audits
Developer Friendly
  • • REST API (Growth+ plans)
  • • Webhooks
  • • TypeScript SDK
  • • Clear documentation
  • • Postman collection

Why choose Waitly?

1. Honest Pricing
No hidden fees. No surprise charges. The price you see is the price you pay. Revolutionary, we know.
2. No Subscription Trap
Pay once for single launches. Or go monthly if you prefer. Your choice. No forced subscriptions.
3. Actually Simple
2-minute setup. Clean dashboard. No overwhelming features. Just what you need, nothing you don't.
4. Viral by Default
Referral system included in every plan. Turn 100 signups into 300 automatically. Other tools charge extra for this.
5. Beautiful Design
Six professional templates. All conversion-optimized. Pick one and go. No designer needed.
6. Your Data, Always
Export to CSV anytime. No lock-in. No data hostage situations. Your audience is yours.

Ready to build your audience?

Join hundreds of launches powered by Waitly. Start free. No credit card required.

Set up in 2 minutes
No credit card to start
Cancel monthly plans anytime
Export your data whenever you want