Everything you need to launch successfully

No bloat. No features you'll never use. Just the essentials for building buzz, capturing signups, and launching with momentum.

Core Features

Viral Referral System

Built-in virality. Every signup brings more signups.

Every subscriber automatically gets a unique referral link. Share to move up the waitlist. Your audience becomes your marketing engine.

What you get:

  • • Automatic referral link generation
  • • Position tracking ("You're #47 of 234")
  • • Move up spots by referring friends
  • • Referral leaderboard
  • • Track who referred whom
  • • Reward your top sharers

Why it matters: Turn 100 signups into 200, then 300. Growth on autopilot.

You're #47 of 234+3 spots

Share to move up!

waitly.so/r/abc123

Minimal Widget

18-22% conversion

Full Landing

15-19% conversion

Centered Focus

21-25% conversion

Startup Launch

16-20% conversion

Professional Templates

Six designs. All conversion-optimized.

Choose from six professionally designed templates or customize your own. Every template is mobile-responsive and ready in minutes.

Templates:

  • Minimal Widget - Clean, embeddable (18-22% conversion)
  • Full Landing Page - Complete pre-launch site (15-19% conversion)
  • Centered Focus - Maximum conversion (21-25% conversion)
  • Startup Launch - Modern, tech-forward (16-20% conversion)
  • App Beta - Mobile-first for apps (14-18% conversion)
  • SaaS Professional - B2B-friendly (12-16% conversion)

Customize everything: Colors, fonts, copy, images, branding.

Browse Templates →

Embeddable Anywhere

Two lines of code. Works everywhere.

Copy and paste. Your waitlist is live. Works on any website, platform, or page.

Works on:

  • • Your website (any framework)
  • • Webflow, Framer, Notion, WordPress
  • • Wix, Squarespace, Carrd
  • • Custom-coded sites
  • • Any HTML page

Technical specs:

  • • Direct DOM injection (not iframe)
  • • <10kb file size
  • • Auto-matches your styling
  • • Mobile-responsive
  • • No dependencies

Setup time: 90 seconds

Embed Code:

<div id="waitly-widget"></div>
<script src="https://waitly.so/widget.js"
data-waitlist-id="your-id">
</script>

Total Signups

+23 today

Top Source

Twitter (34%)

Top Referrer

@sarah_dev

Real-Time Analytics

See what's working. Instantly.

Track every signup, every source, every referral in real-time.

Dashboard shows:

  • • Total signups over time
  • • Signups today/week/month
  • • Traffic sources (Twitter, Reddit, email, etc)
  • • Top referrers and champions
  • • Conversion rates (views → signups)
  • • Geographic distribution
  • • Referral tree visualization

Export everything:

CSV download anytime. Your data, always accessible.

Get notified: Email alerts for new signups, milestones, and top referrers.

Email Automation

Automatic emails that drive shares.

Set it once. Every subscriber gets perfectly timed emails automatically.

Automated emails:

  1. Welcome email - Instant, includes referral link
  2. Position updates - When they move up
  3. Launch notification - When you're ready to go live

Customize everything:

  • • Your branding and colors
  • • Email copy and tone
  • • Send timing
  • • Additional content

Email broadcasts (Growth+ plans):

  • • Send updates to entire list
  • • Segment by referrals, location, signup date
  • • Track opens and clicks
  • • Schedule or send immediately

Deliverability guaranteed: Enterprise infrastructure ensures inbox delivery, not spam.

Welcome EmailInstant

"Welcome! You're #47 of 234. Share to move up!"

Position Update+3 spots

"You moved up! Now #44 of 234. Keep sharing!"

Launch AlertManual

"We're live! Get early access now."

Your Custom Domain

beta.yourapp.com
waitlist.yoursite.com
join.yourproduct.com
SSL Included

Custom Domains

Your brand. Your URL.

Use your own domain instead of generic waitly.so links.

Examples:

  • • beta.yourapp.com
  • • waitlist.yoursite.com
  • • join.yourproduct.com
  • • launch.yourcompany.com

Setup:

  1. Add your domain in settings
  2. Point a DNS record (we show you how)
  3. SSL certificate generated automatically
  4. Live in 5 minutes

Included in:

All paid plans ($19+)

Multiple domains:

Pro plans get 1-3 custom domains

Why it matters: Professional appearance. Higher trust. Better conversions.

Advanced Features

API & Webhooks
Integrate with anything. Automate everything.

Connect Waitly to your tools and workflows.

API access (Growth+ plans):

  • • Full REST API
  • • TypeScript/JavaScript SDK
  • • Create, read, update subscribers
  • • Comprehensive documentation
  • • Rate limits: 1,000-10,000 req/hour

Webhooks (Growth+ plans):

  • • Real-time notifications
  • • New signup events
  • • Position change events
  • • Milestone events
  • • Send to any URL

Common integrations:

  • • CRM: HubSpot, Salesforce, Pipedrive
  • • Email: Mailchimp, ConvertKit, Klaviyo
  • • Analytics: Mixpanel, Segment, Amplitude
  • • Notifications: Slack, Discord, Teams
  • • Automation: Zapier, Make, n8n
View API docs →
Advanced Analytics
Deeper insights. Better decisions.

Available on Growth and Pro plans.

Additional metrics:

  • • Traffic source breakdown
  • • Conversion funnel analysis
  • • Referral rate over time
  • • Geographic heatmaps
  • • Cohort analysis
  • • Week-over-week growth

Why upgrade: Know exactly which channels work, who's sharing most, and where to focus your energy.

Team Collaboration
Work together. Launch together.

Available on Pro plans.

Team features:

  • • 3-5 team seats
  • • Role-based permissions (Owner, Admin, Editor, Viewer)
  • • Activity tracking
  • • Individual notification preferences

Roles:

  • Owner - Full access, billing, delete
  • Admin - Manage waitlists, view analytics
  • Editor - Edit content, view analytics
  • Viewer - View analytics only

Best for: Agencies, marketing teams, co-founders, larger launches.

White-Label
Your brand everywhere. Zero Waitly branding.

Available on Pro plans.

Removes:

  • • "Powered by Waitly" footer
  • • All Waitly branding from pages
  • • All Waitly branding from emails
  • • All Waitly branding from widgets

Adds:

  • • Your logo everywhere
  • • Your brand colors
  • • Custom email sender (from@yourdomain.com)
  • • Full design control

Perfect for: Agencies offering waitlist services, brands wanting complete control.

Custom CSS
Full design control.

Available on Pro plans.

Write custom CSS to style your waitlist exactly how you want.

Customize:

  • • Any element's appearance
  • • Animations and transitions
  • • Layout and spacing
  • • Typography beyond fonts
  • • Advanced interactions

For designers and developers who want pixel-perfect control.

Security & Compliance

Security
Enterprise-grade security. Built-in.
  • • HTTPS everywhere (SSL certificates)
  • • Data encryption at rest and in transit
  • • SOC 2 Type II compliant
  • • Regular security audits
  • • DDOS protection
  • • Rate limiting
Compliance
GDPR, CCPA, and privacy-ready.
  • • GDPR compliant out of the box
  • • CCPA compliant
  • • Unsubscribe in every email
  • • Data export on request
  • • Data deletion on request
  • • Cookie consent options
Performance
Fast. Reliable. Worldwide.
  • • <3 second page loads
  • • 99.9% uptime SLA
  • • CDN-hosted globally
  • • Mobile-optimized
  • • Auto-scaling infrastructure

Feature Comparison By Plan

See what's included:

FeatureFree TrialStarter PlansGrowth PlansPro Plans
CORE
Templates (all 6)
Viral referrals
Email automation
Embed anywhere
CSV export
Basic analytics
BRANDING
Remove "Powered by"
Custom domain
Custom CSS
White-label
ADVANCED
Email broadcasts
Advanced analytics
API & webhooks
Team collaboration
SUPPORT
Email support24hr12hr4hr
Priority chat

Coming Soon

On the roadmap:

Mobile App
Manage your waitlist on the go. iOS and Android. Coming Q2 2025.
A/B Testing
Test different landing pages. See what converts better. Coming Q3 2025.
SMS Notifications
Text subscribers when you launch. Higher open rates than email. Coming Q3 2025.
Advanced Segmentation
Tag and segment subscribers by custom properties. Coming Q4 2025.

Want something else?

Suggest a feature →

How It All Works Together

1

Pick a template

2

Customize in 2 minutes

3

Share or embed

4

Subscribers sign up

5

They automatically get referral links

6

They share, more people sign up

7

You track everything in real-time

8

Export when you're ready to launch

9

Turn waitlist into customers

Every feature works together. No setup. No configuration. Just works.

Not Sure What You Need?

Start simple. Upgrade when you need more.

Most people start with:
  • • A template (pick any)
  • • Basic referral system (included)
  • • Email automation (included)
  • • Analytics (included)
Upgrade later for:
  • • Custom domain (when you want professional URL)
  • • API access (when you need integrations)
  • • White-label (if you're an agency)
  • • Team seats (when you have help)

You're not locked in. Start small. Grow as you need.

See It In Action

Or just start building—it's free to try.

Questions About Features?

Q: Can I switch templates after I start?

Yes! Switch anytime. Your signups come with you.

Q: Do I get all features on one-time plans?

Yes! One-time plans have same features as monthly plans at that tier. Only difference is time limit.

Q: Can I use custom code?

Pro plans include custom CSS. Or use our API to build completely custom experiences.

Q: What if I need a feature you don't have?

Email us: hello@waitly.so
We build based on customer requests. If enough people want it, we'll prioritize it.

Ready to Start?

No credit card requiredAll features available to testUpgrade when ready
Waitly

The waitlist platform that makes sense.
Simple pricing. Powerful features. No BS.

Email: hello@waitly.so

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